We created the Sustainable Herbs Project because we were struck by the disconnect between the philosophy of herbal medicine and the reality of what it takes to produce herbal products on a large scale. This disconnect impacts the efficacy of these medicines. And it calls into question the promise of herbal medicine as safer, less expensive, and healthier for humans and the earth.
Our mission is to create a movement supporting high quality herbal products, sustainable and ethical sourcing, and greater overall transparency in how herbs reach end users.
We work to achieve this by educating end-users and industry about the issues involved and by sharing best practices to inspire more companies to implement higher standards of sustainability.
More specifically, we seek to:
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